9 Alternatives to Victoria’s Secret: Top Picks For Stylish Lingerie

In recent years, I’ve noticed an increasing number of people are looking for alternatives to Victoria’s Secret. Founded in 1977, Victoria’s Secret has been the go-to lingerie brand for many, but lately, it doesn’t resonate with everyone’s style, size, or values. It’s essential to have options in the market; luckily, many brands are making a name for themselves in the lingerie world.

My journey of exploring new lingerie brands has led me to find several fantastic options that cater to a wider audience, focusing on inclusivity, sustainability, and comfort. From Rihanna’s Savage x Fenty to the female-owned and operated Negative, there are plenty of exciting and unique alternatives to Victoria’s Secret to explore.

Throughout my experience, I’ve realized that the world of lingerie is changing for the better, as these brands emphasize diversity in size, style, and function. I’m excited to share my findings and hope you can find your new favorite lingerie brand among these alternatives.

Popular Alternatives to Victoria’s Secret


Aerie is an excellent alternative to Victoria’s Secret for braslingerie, and underwear. They offer a wide range of options, from bralettes to thongs, sleepwear, and activewear. I love their body-positive approach and inclusive sizing!

Savage X Fenty

Another brand I found is Savage X Fenty, which definitely radiates a sexy and edgy vibe. They have a fantastic selection of sexy lingerie, including bras, panties, and loungewear. They also offer a variety of sizes and styles, ensuring there’s something for everyone.


Everlane caught my eye for their commitment to sustainability and ethical production. They have a smaller collection of essentials like bras, underwear, and loungewear. I appreciate that their options are comfortable and well-made.

Adore Me

I discovered Adore Me as a subscription-based, affordable option for those wanting more variety in their lingerie. They offer braspantiessleepwear, and even swimwear. They have a range of styles and sizes to suit different preferences.


Intimissimi is an Italian brand that offers sophisticated and elegant lingerie. From sexy lace bralettes to comfy thongs, they have a wide selection to choose from. I appreciate their refined aesthetic and high-quality materials.


I found Lively as a brand that offers comfortable and stylish bras, underwear, swimwear, and active options. Their designs are functional and versatile, perfect for everyday wear or special occasions.


Pact caught my attention for its focus on ethically sourced and sustainable materials. They offer comfortable and straightforward options like organic cotton underwear and essentials. I love that they prioritize eco-friendly practices!


Knickey is a brand that offers great everyday underwear made from organic cotton. They provide various options like thongs, briefs, and even bralettes. What I like the most is their commitment to sustainability and comfort.

Hanky Panky

Lastly, I discovered Hanky Panky, known for their lace thongs and sexy lingerie. They offer unique and stylish options like bras, panties, and sleepwear. The brand’s focus on high-quality materials and craftsmanship makes its products feel luxurious and well worth the investment.

Closing Thoughts

As I explored various alternatives to Victoria’s Secret, I discovered several brands that offer a wide range of options for everyone. Brands like Majamas Earth and Knickey caught my attention, as they provide affordable and ethical choices, making me feel good about buying their products.

Another brand that piqued my interest was ThirdLove, as they cater to diverse body types and offer extensive size options for those with larger busts. Their collection of bras and underwear offers comfort and style, ensuring everyone can feel confident in their lingerie.

I also appreciated these alternative brands’ values and commitment to ethical production. From using organic materials to maintaining fair trade practices, they prioritize customer satisfaction and the well-being of their employees and the environment. This, in turn, makes me more inclined to support such companies on my lingerie shopping journey.

In the end, discovering these alternatives to Victoria’s Secret has broadened my perspective and made me realize that many fabulous options are available for purchasing lingerie. It’s refreshing to see an array of inclusive, affordable, and ethical brands prioritizing the quality of their products and the values they promote.

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